The Truth Initiative

The Truth Initiative

The Truth Initiative is America’s largest non­profit public health organization dedicated to making tobacco use a thing of the past. They speak, seek and spread the truth about tobacco through education, tobacco­ control research and policy studies, and community activism and engagement. 


Their story

“[Their] office was created to be a physical reminder of their core values of courage, curiosity, collaboration and commitment; and to reflect those they serve. Their mission is to achieve a culture where all youth and young adults reject tobacco. To accomplish this, they provide their staff with a dynamic environment that empowers them to be their very best ­ from highly creative, light-­filled work and gathering places they helped design, to free health, nutrition and wellness benefits, surprise holidays and continuous learning opportunities. All of this leads to a strong culture of respect, kindness and grit which translates into great success for their people and their cause.”

“Since they moved into their new space, word has spread about the quality of their work environment, and interest in working at the Truth Initiative has increased. Between October 2015 and October 2016, they have witnessed a 55% increase in the number of job applicants. After posting images of their workspace on job posting websites, along with updated stories about their work, they have witnessed a 273% increase in the number of profile views of their organization.”

“2016 was one of the most successful years in the history of Truth Initiative which the leadership and staff attribute in large part to the new office design and space.” “Collaboration between the different program areas is up significantly resulting in more productivity, creativity, and sharing of information.”

“The open floor plan and common areas have helped fuel their culture and sense of workplace community. Their life­saving mission is represented creatively throughout the space and serves to inspire and empower their staff. Among the many accomplishments that can be attributed to their new work environment, they are most proud of the fact that the teen smoking rate has reached an historic low of 6 percent in 2016. This is the true measure of their success.”

Their advice

“Workplace design can be used to reflect organizational culture, values, and positive work practices.” “Engage your people throughout the design process and treat the process as an opportunity to provide input and reach consensus about what’s important to the organization and how they aspire to work in the future. A workplace design… creates opportunities for dialogue and engagement at all levels of the organization, which generate the necessary input for co­- creating a great design and a great organizational culture.”

“Create a working group that represents various cross sectional interests from the organization.”

“At various steps throughout the design, allow for broader feedback from the whole organization.”

“Use research and evidence of best practices when communicating about workplace design.”

Submitted 2017