EY

EY

ey.com

EY

At EY, we are committed to building a better working world — with increased trust and confidence in business, sustainable growth, development of talent in all its forms, and greater collaboration.

Their story

“EY launched the Beacon Institute to cultivate a community of executives, entrepreneurs and luminaries, and convene exchanges of leading practices, deepen research and recognize those on the leading edge of purposeful transformation and innovation. The Beacon Institute focuses on purpose as a powerful reason “why” companies exist [as well as] “how” purpose can enable the performance necessary for growth, innovation and transformation.” EY partnered with organizations to create the research that shows specifically how purpose is a driver for an improved bottom line and benefits a variety of stakeholders, building “custom tools to help inject purpose into our work with clients.”

Their advice

“One of the greatest challenges we’ve has seen is how leaders can communicate the business case for purpose in the language of their colleagues and other executives. That is why we are passionate about bringing the research, examples and collaborators who will help push those teetering on the edge of change towards a purpose-led transformation. Leaders looking to integrate purpose into their organization should thoughtfully consider what forces are affecting their industry and analyze the barriers to this type of change in order to bring the right message to the right people within their organization at the right time.

One simple practice that organizations implement right away is to have each employee develop and share their own personal purpose. This first step helps employees to begin to understand how purpose is related to their work.”